Sellers Guide

Sherry's Objectives

To thoroughly inspect your home
To listen carefully so she understands what your objectives are
Explain the home selling/marketing process
Advise you on how to stage your home effectively
Review her personalized marketing plan customized for your home
Explain the process of what happens from the time of contract through the closing of escrow
Ask for your commitment to begin marketing your home.

Many times an agent will tell a seller what they want to hear just to get their listing. Sherry would like to tell you the truth about what is needed to get your home sold!!!!

49% of all Buyers are brought in by another agent. Sherry networks with the top 20% of all of the Agents in the Albuquerque Area who account for
80% of the Sales.

Signature Southwest Properties has an exclusive "News Flash" Email Network. Sherry will announce your new listing to 250 of the top Albuquerque agents, who may have buyers for your home right now!
She will schedule your home on the Signature Southwest Properties exclusive property tour, so that every agent with similar properties in the neighborhood is familiar with your listing.This is an advantage to you in two ways: (1) Another agen might have a buyer for your property. (2) These agents become familiar and knowledgeable about your home and can answer phone calls to the office with enthusiasm, having personally toured your home.
Sherry will organize a tour for your home designed for agents at other companies with listings in your area, to attend, so that if they receive a call on their listing and that home doesn't work for the buyer, they have seen your home and can promote it to them.

During the Process of Marketing Your Home

Sherry Will:

Input your listing to MLS.
Install her highly recognized sign.
Provide information flyers.
Assist you with pricing guidance.
Prepare advertising.
Hold Broker Open House.
Give feedback on all showings.
Review contracts and represent you in negotiations.
•Offer you guidance in staging your property.

You Should:

Complete all repairs and cleaning.
"Stage" your home to be appealing.
Hide valuables (also prescriptions).
Keep marketing information out for prospective buyers.
Call Sherry if information flyers are depleted.
Leave premises for showings.
Call me with any questions.
Refer friends and acquaintances who might be interested in your property to Sherry.
Refuse to discuss terms with prospective buyers or their agents.

Property Information Flyer

Inside the Home:

Full Color with Interior and Exterior Photographs

Copy of Floor Plan (if applicable)

Copy of Property Seller's Disclosure

Summary of Utility Bills, Tax Information

School Information

Outside of the Home:

Black and White Copies of the Property Information Flyer

Interior and Exterior Photographs on a Flyer Box attached to the

For Sale Sign. Sherry's team will make sure there are always

flyers available to potential purchasers driving through the area.

Sherry believes that when a buyer is looking at up to 15 homes at one time, it is important to give the buyer as much information as possible to take with them. By giving the potential buyer in advance all of the information necessary to make a purchasing decision, it increases the chances that the purchaser will buy that particular home over another comparable home.

Sherry has great success generating telephone inquiries from the flyers in the Flyer Box attached to the For Sale Sign.Someone on Sherry's team is always available to personally show the home!

Direct Mail Campaign

When you list your home, Sherry will send out a mass mailing post card with the details on your home to 200 homes in the immediate area. Friends and neighbors who live in the area account for 8% of all sales. Your neighbor may have a family member or friend right now who would be a candidate for your home! By sending the information to these neighbors, we increase the odds that they will purchase your home! Sherry also sends this post card to her data base of purchasers, and her past clients. This cross marketing has proven extremely successful for Sherry over the past 20 years, accounting for nearly 10% of all of Sherry's home sales!

Direct Mail- Just Listed Postcard

Fabulous Bart Prince Loft!!!

1800 Square Feet

2 Master Suites

Floating Staircase

Floating Fireplace\

Gourmet Kitchen with Wolf Range

Refrigerated Air

2 Car Garage with Storage

Located in Executive Area

To see this home or for more Information Contact Sherry D'Amato 505-301-4425

www.YourHomesAddress.com

Sherry will custom design a website for your home which will be featured on many real estate web search engines!!!!

Buyers Can
Access your
home through
a variety of
Web Sites

24 Hours a Day!

Once We Receive an Offer on your Home:

Sherry will prepare a complete net sheet, itemizing each closing cost, your loan payoff and the tax pro-ration. You will see, before you respond to the offer, approximately what you will put in your pocket at the closing of escrow. With every offer you are in "the driver's seat".

You never have to accept an offer that is not on your terms.You can accept the offer, reject the offer, or make you own offer back to them in the form of a counter offer. Sherry will assist you in all negotiations.

After We Receive and Offer Sherry Will:

•Verify the Purchaser's Qualifications

•Provide Weekly Client/Mortgage Follow-up

•Notify you when the buyer receives Loan Approval

•Arrange For All Inspections

•Schedule the Appraisal

•Arrange For All Contingency Removals Following Inspections

•Arrange for All Title Work

•Schedule and Attend the Walk Through

•Attend the Closing Of Escrow

•Provide after the sale Follow-up

How Solid is Sherry's Home-Seller's Guarantee?

Anyone can promise outstanding results in selling your home. Sherry Guarantees it in writing. If you are not satisfied with her services for any reason, you can cancel your listing agreement at anytime without penalty.

When you meet with Sherry, it is helpful if you can have available:

Any Paperwork that you have from when you purchased the property
Survey/Plat
Floor Plan
Title Policy
Two copies of your house key
Current loan information – Name of Mortgage Company, Address, Loan Number, Principal Balance, Interest Rate, Type of Loan
Homeowner's Association Documents if applicable
List of all upgrades you have made to the home, as well as warranty information
Seasonal average of Utility Bills
Seller's Disclosure Statement Completed

Sherry's Team

Sherry has hand-picked a team of Albuquerque's most talented professionals to insure that you receive the best service and that your transaction closes smoothly. Because selling a home can be a stressful time, Sherry wants your transaction to be a great experience. She will make sure that every detail is taken care of. All you will need to do when you hire Sherry is start packing!

Transaction Manager:

Sherry has a Licensed Transaction Manager who works full time. Her responsibilities include overseeing each transaction from the start to the finish. She will send you copies of every document you sign, enter the home into the MLS system, create and implement all advertising for the home, order all inspections, order the appraisal, give you feed back on all showings, schedule open houses, schedule realtor tours, send you copies of all of your advertisements. She will communicate with the other agents involved in the transactions and acts as a liaison between the title company, mortgage company and you! Sherry's Transacation Manager works behind the scenes so you will always deal directly with Sherry.

Field Manager:

Paul Maxwell, is the Field Manager for Sherry's Team. He will install the lock box and sign, make copies of your keys and return the original. He will deliver all marketing materials and documents to you. He will check on the sign once a week to make sure it is clean and standing straight, refill the flyer box and provide additional color interior flyers. Should you run low on flyers, Paul will deliver you a new supply. If you need Paul for any reason, just call Bridget at 505-400-3268.

Lender:

Sherry works with several top notch, experienced lenders in the Albuquerque Area. She has access to them seven days a week. Sherry never takes a property off the market without being sure the buyers can complete the financial end of the sale!

Preparing The Exterior Of Your Home:

Cut the lawn. If you normally cut the lawn every two weeks, cut it every week during the marketing period.

Tidy up porches.

Stack all items in the garage against the walls to show maximum floor space.

Vacuum the garage floors and rafters.

Make sure that yards are clean and free from debris.

Edge the lawn, up the driveway and along the sidewalks (both front and back) for a finished appearance.

Trim all shrubbery and remove all low-lying tree limbs.

Fertilize your lawn to make your grass look lush and green.

Replace any downed gutters and downspouts. Remove debris from gutters and downspouts.

Paint any trim that is blistering.

Plant flowers in the front yard. Place a pot of freshly planted flowers next to the front door.

Repaint or restain the front door to create a pleasant first impression.

Replace torn screens from windows and front and back doors.

Preparing The Interior Of Your Home:

Your front door gives a strong first impression. Make sure it is clean and freshly painted.

Fresh paint works wonders! $100 worth of paint may balance $500.00 in a price reduction. Be sure to use only neutral colors.

Have the carpeting, tile and linoleum cleaned or replaced if necessary (use neutral colors).

Have your draperies laundered or professionally dry-cleaned.

Sparkling clean kitchens and bathrooms help sell homes.

Make sure towels are clean and hanging straight, toilets are flushed, and trash cans are empty.

Place small decorative scented soaps in a dish near the sinks.

Wash dishes!

If there are too many appliances on the kitchen counter tops, put some of them away to expose maximum counter space.

Make up all beds with attractive spreads.

Fix any dripping faucets.

Replace old caulking around the bathtubs.

Spray lubricant on all squeaking doors, windows, closets, and cabinets.

Illumination is a welcome sign. Don't forget to have working bulbs in all of your light fixtures. Potential buyers will feel a glowing warmth if lights are on throughout your home. Open all curtains. Make sure your home shows as sunny and bright as possible. Consider removing any heavy draperies.

Be aware of any odors your house might have – tobacco smoke, pets, diapers, stale food. Eliminate sources of offensive smells. Place pretty containers of potpourri in each room .

Keep all steps clear of hazards.

Remove items from the floors of walk-in closets so that the prospects can have easy access.

Store out-of-season clothes so the closets appear un-cluttered.